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Here's the story:
Illustrated Corvette Series No. 60 - 1978
Corvette
"Finally A New Look"
As the Corvette's silver anniversary was approaching, there was quite a
lot of excitement in the automotive press over the possibility of an all-new,
mid-engine '78 Corvette. This was not pure speculation though. Since '68,
Chevrolet had teased Corvette fans with seven mid-engine prototypes! But, it was
not to be. Why? Corvettes were just too successfull.
The 500,000th
Corvette rolled off the assembly line on March 15, 1977. This was due in large
part to the huge surge in sales beginning in '72. Management at G.M. figured,
"Why stop a good thing?" However, by '77, the overall styling was 10-years old,
getting stale, and a mid-engine redesign was out of the question. The front and
rear bumpers, hood, and fenders had been updated, so the only thing left to
change was the roof. The new glass fastback roof was a refreshing
improvement.
The '78 Corvette had three variations: the stock Corvette
with the new roof and all the new options, the Silver Anniversary paint option,
and the Pace Car Replica option. (To be covered next.)
The improved
package was a winner with buyers, selling 46,776 units, down from '77, but
higher than '76. Overall, it was a solid hit.The base price of the '78 Corvette
was up $704 from '77, to $9,351. Well-optioned cars cost over $11,000! Besides
the new fastback roof, there were many other improvements. The base engine had
another 5hp, and the optional $525 L82 was up 10hp, to 220hp. A wide-ratio
four-speed gear box, T-top, and leather interior was standard. The Corvette
finally had optional 60-series tires for $216, and the gas tank how held 24
gallons. The interior had new features as well. The dash had a square housing
around the speedometer and tachometer, new controls for the wiper controls, a
real glove box, new door panels, and a roller-type screen for the fastback area.
Finally, the $349 glass T-top panels were available. Special 25th Anniversary
badges were on the nose and the gas filler cap, and there was a $399, two-tone,
light and dark silver paint option.
The '78 Corvette was a much- improved
car. But, at 3,595 pounds, the extra 20hp in the L82 had little affect on
performance. Chief of Corvette Engineering Dave McLellan's mission was to
satisfy the current Corvette customers who wanted style and comfort. Dwindling
power and performance didn't matter to buyers. It's hard to tell if Duntov could
have made a difference. After all, this is G.M., and "sales" is the bottom
line.
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